Glance, one of the world’s leading smart lock screen platforms, has partnered with JioCinema, the exclusive digital destination of the TATA IPL, to bring the excitement of the marquee T20 league to cricket fans through a unique experience. As a result of this partnership, over 200 million Glance consumers will enjoy a seamless “lock screen to app” viewing experience for the first time in the country.
“Our proposition to fans for the TATA IPL is all about elevating their live-sport viewing experience. We are excited to partner with Glance because our association allows us to build on this proposition and provide a convenient and personalized experience for cricket fans to stay up to speed with the latest in the league directly from their lock screens,” said Hursh Shrivastava, Head of Strategy and Partnership for Sports, Viacom18. “Both Glance and JioCinema have been disrupting how consumers experience content digitally, and this partnership brings that disruption to how cricket will be experienced going forward.”Bikash Choudhury, Chief Marketing Officer, Glance, said “Glance is designed to surface the best of the internet to consumers directly on their lock screens. Our partnership with JioCinema brings together the best of two worlds – lock screen and app – to create a unique viewng experience for cricket fans. They will now be able to catch updates and highlights of T20 cricket directly on their lock screens and catch ball-by-ball action on the JioCinema app, making it easy for them to stay connected with the game, no matter where they are.”
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