HDFC Bank launches Digital Distribution Platform

Business MInutes

HDFC Bank, India’s leading private sector bank, has introduced a Digital Distribution Platform (DDP) – ‘HDFC Bank Smart Saathi’, a state-of-the-art solution which is built on a robust and digitally enabled technology architecture that provides a secure and user-friendly experience to all its users. This launch marks a significant milestone in HDFC Bank’s mission to provide innovative solutions that cater to the evolving needs of its customers. This platform will use advanced technology solutions to connect Business Correspondents (BCs) and Business Facilitators (BFs)to the bank. This network of Business Correspondents and Business Facilitators will boost financial inclusion by taking banking products and services to the last mile. The bank’s deep learning of semi urban and rural ecosystem has been utilised to develop this user-friendly platform. 

“Over the next 12 to 18 months we plan to reach two lakh villages through a combination of our branches and agent network. The launch of this platform is an important step towards meeting this objective. The prosperity of rural India, where about 70 per cent of our people live, is integral to realising the vision of $ 5 trillion economy,” said Ms Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-Ups, HDFC Bank. 


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