ASUS Expands Retail Presence with Exclusive Store launch in Tuticorin

Business MInutes

As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant announced the launch of an exclusive store at Balavinayagar Kovil Street, Near Hotel Kani Residency in Tuticorin. 

The new exclusive store is spread across 350 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 1st exclusive store located in Tuticorin taking the total count of 26 AES stores in Tamil Nadu.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. South India being an important market for us, the inauguration of the new brand store in Tuticorin will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”


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