OTTplay Premium, India's first AI-powered OTT subscription, recommendation and content discovery platform is paving way for the regional content strategy in India. The "Simply South" pack, catering to the diverse preferences of South Indian audiences is a strategic move that represents a significant milestone in OTTplay premium’s growth plans and is aimed at strengthening regional acquisitions for both consumers and OTT platforms.
Commenting on the development, Avinash Mudaliar, Co-founder and CEO, OTTplay, said, "We are always thrilled about the 'Simply South' premium pack, it demonstrates our unwavering commitment to serving the South Indian audience with the highest quality content. By curating an exclusive selection of platforms and adding recent releases, we aim to provide an exceptional entertainment experience that celebrates the cultural diversity of the region."