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DS Group acquires The Good Stuff Pvt Ltd and its brands

Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary, earlier owned by Goldman Sachs and Mitsui Ventures.  This acquisition is a strategic move to grow and strengthen the Group’s Confectionary portfolio, whilst widening its distribution reach across grocery and other retail outlets.

Speaking on the occasion, Mr. Rajiv Kumar, Vice Chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years.  Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergizes with our business ethos of innovation and premium quality.”

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