Daniel Wellington launches its Smallest Watch Collection

Business MInutes

Daniel Wellington, the globally acclaimed watch and accessories brand, announces the launch of the Quadro Mini collection. This latest addition to the brand's range of timepieces offers a twist on the elegant and sophisticated Quadro watch in a very compact size.

The Quadro Mini enters the Daniel Wellington watch range, preserving the legacy of the bestselling Quadro, but pushing the boundaries of what's technically possible in terms of size in watchmaking. This new watch collection comes with gold and rose gold mesh straps and 5 dial-color options, introducing the new and very chic Champagne dial color. It is the smallest watch collection by Daniel Wellington to date.

As the saying goes, "less is more" and Daniel Wellington developed this petite watch with a minimalistic look, challenging the perception between watch and jewelry.

"We are excited to introduce Quadro Mini, designed as a watch that almost crosses over into the realm of jewelry. It is an elegant bracelet that has a watch functionality.”  Olof Nordström, Head of Design at Daniel Wellington


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