Essilor, the leading brand in prescription lenses worldwide, has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies.
Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor brands. The Campaign showcases a strong portfolio of innovative brands - Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. A combination that offers complete protection against all enemies of clear vision, so that wearer vision is at its full potential.
Narasimha Narayanan, Country Head, EssilorLuxottica South Asia, said, “Virat Kohli's appeal and pursuit of excellence are aligned to Essilor commitments to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasizing Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand's dedication to empowering individuals to see the world with clarity and confidence.”
Talking about his new innings with Essilor, Virat Kohli said, "I am delighted to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.”