MS Dhoni's endearing father-daughter bonding in Zed Black TVC focuses on "Mann Ki Shanti"

Business MInutes

Zed Black, a leading incense sticks brand, is thrilled to announce the launch of its latest TVC campaign for Zed Black 3-in-1 premium incense sticks featuring the cricketing legend and former captain of the Indian cricket team, MS Dhoni. The campaign aims to emphasize the importance of incorporating daily prayers into one's routine for a balanced and fulfilled life. 

"'Mann Ki Shanti" is not just a TVC campaign; it's a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaign's message on multiple levels", shared Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black. 

"We are honored to collaborate with MS Dhoni yet again, a true icon who embodies resilience and strength," said Mr. Anshul Agrawal, Director, Mysore Deep Perfumery House & Zed Black. "As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth."


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