9.5 crore customers’ visits in the first 48-hours of Amazon Great Indian Festival 2023

Business MInutes

Amazon India witnessed the biggest ever 48 hours of shopping with a record 9.5 crore customer visits. Prime members shopping spiked 18x in the first 24 hours of PEA (vs average daily purchase), making it the highest ever! With thousands of sellers achieving their highest-ever single day sales, it was the best-ever start to their festive season. Customers got access to more than 5,000 new launches across categories such as smartphones, laptops, TVs, fashion and beauty, home décor, appliances, furniture, and groceries among others, customers got access to the widest ever selection from top brands.

“The first 48 hours of Amazon Great Indian Festival 2023 has been absolutely remarkable! We are elated to witness the biggest ever opening with record customer visits, and the highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation, and most product launches from top brands. With top deals & offers, great savings, unmatched delivery speeds and convenience of a variety of payment options, we will continue to delight customers through the month-long celebration. A big thank you to our customers, brand and bank partners, sellers and delivery associates, for this euphoric start to Amazon Great Indian Festival 2023”, said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.

Amazon Great Indian Festival 2023 kicked-off with unmatched excitement for sellers! It marked the best-ever start to the event, as the highest-ever number of sellers across India achieved a sale in the initial 48 hours of the event, with over 65% of the sellers hailing from tier 2 and 3 cities. Gearing up for the festivities, tens of thousands of sellers registered on Amazon.in in the last 2 months; Amazon has 14 lakhs sellers in India. More than 35% increase in small and medium businesses securing sales within the initial 48 hours as compared to 2022, marked a new record. Women entrepreneurs and artisans showcased an extensive range of products and sold over 18 products every minute. Under the Make in India approach, the D2C Indian start-up ecosystem made early in-roads into tier 2/3 markets with customers preferring home décor, fashion and beauty, furniture products

Amazon Pay UPI sign-ups grew the highest ever at 37% YoY, since its launch. India flew with Amazon Pay and received more than 2.5x increase in flight bookings. The Amazon Pay ICICI Co-Branded Credit Card usage grew by 65% giving customers 5% unlimited cashback rewards. Of the Credit/ lending products, instalments emerged as the best-ever since last year by 60%; 1 in 4 shopping orders placed on instalments; 3 in 4 EMIs orders having No Cost EMIs. More than 35 crore Indians had access to Instant Bank Discount offers on SBI Credit and Debit cards; customers could avail 10% Instant Bank Discount Up to Rs. 33,000 on SBI Credit and Debit Cards & EMI transactions.


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