On the momentous occasion of Mahatma Gandhi's birth anniversary, an innovative Indian app, Khul Ke, makes its grand entrance into the tri-colored fabric of India’s digital landscape. Founded with a vision to provide a distinctly Indian space for open expression, Khul Ke is set to revolutionize the way people in India connect, converse, and contribute to a participative democracy.
The app engages in community-building activities while accessing audiovisual content and engaging in dialogue with others who share your views. Growing for all the right reasons, even during its test phase, Khul Ke saw a month-on-month (M-o-M) growth of 10-15%, generating meaningful interactions with its 360-degree approach.
Piyush Kulshreshtha, Founder & CEO, of Khul Ke said “In an era where social media has the power to ignite change, Khul Ke is dedicated to providing a platform where every Indian, especially the young and inspiring, can engage in meaningful conversations, share their perspectives, and actively contribute to the fabric of our society. We are here to redefine the way we connect, converse, and influence, ultimately shaping a brighter future for India. The world of social media needs three foundational pillars – accuracy, credibility, and accessibility; we are trying to reimagine the social media ecosystem and give it a redo.”
Khul Ke exhibits comprehensive capabilities through features that cater to diverse user interests. This includes RoundTable, a platform for topical and moderated conversations ideal for live podcasting and interactive sessions. Additionally, TownHall, a microblogging feature, allows seamless sharing of thoughts with the option to upload documents, images, audio, or video. Snip-It provides a short video timeline for sharing creative content in videos of up to 2 minutes and 30 seconds. Bol Khul Ke, which elicits people's immediate reactions to hot-button issues and themes of public attention, is one of their most exciting short video use cases. Furthermore, MeetUp is an audio-video platform seamlessly integrated with Google and Outlook accounts, simplifying the organization and hosting of meetings.