Sensodyne partners with Indian Dental Association

Business MInutes

Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has partnered with Indian Dental Association (IDA) to host a series of conclaves recognizing and celebrating the role of dentists in ensuring good oral health of their patients. 

To honour the role of these Oral Health experts in the dentist community, Sensodyne and IDA have co-created a first-of-its kind platform for dentists to discuss the latest in science of dentistry that would enable them to work towards superior patient outcomes. This platform was also utilized to felicitate the senior dentists for their stellar contributions to dentistry. 

Senior doctor in Madurai, Dr. Raj Kumar Gnanamuthu, MDS, Senior Orthodontist in Tirunelveli with 35 years of experience in dentistry was honoured at the event for his exceptional contributions to dentistry. 

Dr. A. Arul Prakash, IDA President, Dr. Alaguvel Rajan, IDA Secretary and Dr. Abdul Rahman, IDA Treasurer, were also present at the event.

Expressing her thoughts on this partnership, Ms Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, said, “Our mouth is the gateway to our entire body, making Oral health integral for our overall health. The role of dentists in our lives is extremely crucial to not just maintain long-term health, but also enable small joys that are possible, thanks to the good oral health that they enable. We are honoured to partner with the Indian Dental Association and acknowledge to the invaluable contribution of dentists. We hope to raise awareness on the need for regular dental appointments, thus motivating people to prioritize their oral health and foster a healthier future for all.”


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