Tata Play aims to strengthen its classic portfolio

Business MInutes

Tata Play, announced yet another value-added destination for Tamil Cinema lovers. Curating cinema from the golden era of Kollywood, from the 1950s to the 1990s, Tamil Classics is a one stop destination for all Tamil movies. With this expansion, Tata Play aims to strengthen its Classic portfolio. Subscribers can view ad-free Tamil Classics on 1505 for Rs 1.5 per day and enjoy the content on their Tata Play mobile app on Live TV and VOD, without any advertisements.

Tamil Classics is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups.

Tamil Classics will feature Original Thalaivas, legends, and icons, who are worshiped will now come to your homes with movies like Mangamma Sabatham (1985), Manvasanai (1983), Micheal Madhana Kamarasan (1990), Billa (1980), Kalyana Parisu (1979), Pattikattu Ponnaiya (1973), Iruthuruvam (1971), Yaar Nee (1966), Galatta Kalyanam (1968), Thaai Sollai Thattathey (1961), Naan (1967), Vazhavaitha Deivam (1959), Manohara (1954), Thanikku Pin Thaaram (1956) and others.  From the 50s & 60s, the programming will feature titles starring yesteryear heartthrobs, Ravichandran, Sivakuar, Jaishankar, Shivaji Ganesan, Gemini and MGR. From the enigmatic 70s, viewers will once again witness the magic of Muthuraman, Srividya Saroja Devi, Padmini, Jayalalitha, Vyjayanthimala and morewhile from the 80s mega stars like Rajinikanth, Sridevi, Kamal Hassan, Revathi will be seen in some of their biggest hits. With an ad-free lineup of a myriad collection of movies presented 24x7, including one blockbuster each month and engrossing music segments every day, this new service is laced with nostalgia.

Commenting on the same, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri said, “Tata Play Value Added Services have been a growing asset for us, where we offer tailor made content services for our viewers with specific preferences.  With this recent addition of Tamil Classics we have enriched our Tamil content portfolio further and will be catering to viewers who have been in search of timeless Tamil classics from the 50’s to the 90’s era”.

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