TVS Motor Company (TVSM), a leading global automaker operating in the two and three-wheeler segments, has launched India’s first-ever crowdsourced ad film with TVS Raider. Created entirely using content captured by TVS Raider owners, the film brings together authentic moments from across India through a collaborative filmmaking process.
Rooted in the belief that every TVS Raider owner is innately talented , ad film now celebrates a generation that doesn’t just ride, but actively captures and shares life on the move. By offering a platform , TVS Raider is the brand that empowers everyday riders to become content creators. Uniting riders from different regions, professions and backgrounds, the ad film showcases their own authentic and high energy stories.
Commenting on the initiative, Mr. Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company said, “The promise of TVS Raider is about breaking the mould and celebrating individuality. With India’s first crowdsourced ad film , TVS Raider story is now fueled by Community engagement ,Collaborative creation and growing ecosystem of rider led Content.It reflects our belief that today’s young riders are not just consuming content, they are creating it, owning it and shaping the culture around them.”
“Today, relevance is earned when brands respect and participate in culture. With Raider Bros, TVS allows real riders to define the brand in their own style, building a connection that feels earned rather than imposed,” said Chandni Shah, CEO, Kinnect.
The campaign is an industry-first, with no other automotive or lifestyle brand in India having produced a crowdsourced film featuring only real consumers. Placing authenticity and community participation at its core, the initiative reinforces TVS Raider’s reputation as the most innovative brand in its segment and reflects its continued commitment to innovation beyond product excellence. With this launch, TVS Raider sets a new benchmark for new-age marketing in India, demonstrating the power of authentic voices and shared creativity in building meaningful and lasting brand connections.