BMW Group India launches aftersales service campaign

Business MInutes

BMW Group India launches ‘Relax We Care’ – a comprehensive aftersales service campaign for its customers across the country. The campaign highlights BMW Groups paramount focus on customer satisfaction and aims to raise awareness and update customers on the enhancements and benefits of using genuine BMW Service.

BMW presents a world class experience to its customers when it’s time for their vehicle to visit the workshop. Relax. We Care. reflects the sweet spot that define BMW Service. It is proactive, highly innovative service focused on completer peace of mind. It is a service promise that assures convenience, transparency and quality during vehicle service so that customers can focus on what matters the most – Sheer Driving Pleasure.

Mr. Vikram Pawah, President, BMW Group India said, “The joy of owning a BMW comes with complete peace of mind. Our latest initiative, the ‘Relax. We Care’ #WhateverHappens campaign, focuses on our extensive customer support services. ‘Relax. We Care’ is a promise that signifies our unwavering commitment to ensure uninterrupted 'Sheer Driving Pleasure’. It’s a promise that no matter what happens with their BMW, we are always by their side. We do not leave our customers alone but solve the problems that can occur around or with their BMW.”


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