Vicks Launched new roll-on for INR 65

Business MInutes

World’s #1 selling cough and cold brand Vicks  announced the launch of the New Vicks Roll-On for fast relief from headaches.  The new consumer friendly Roll-On comes with the classic Vicks key chain to make it easy for consumers to carry the relief they need with them wherever and whenever they need it. vicks Roll-on is now available on shelves of major chemist, HFS, and modern retail stores across the country. It will also be available through major ecommerce retailers. It is available at MRP offer price of INR 65 currently.

Sahil Sethi, Category Leader, Consumer Healthcare, P&G India, “Vicks has helped relieve cough, cold, and flu symptoms for generations of Indians. With our New Vicks Roll-On, we are proud to introduce a fast and on-the-go relief for headaches that often accompany cough and cold symptoms.  Especially designed for our Indian consumers, the new Vicks Roll-On offers Fast Action in just 2 minutes, it comes with a roller ball technology and non-greasy formula that allows for on-the-go headache relief.”

Vicks launched its latest offering with a quirky ‘Jeb mein Vicks toh sardard fix’ new television commercial showing how a headache could strike at the worst time but you can get a quick fix with new Vicks Roll-on. The protagonist, a scientist, receives good news about his space mission but is unable to show his excitement as he is troubled by his headache. When suggested to use the new Vicks roll on, the scientist gets quick relief from his headache and is able to celebrate the achievement.


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