Ola Electric enters mass-market segment with the S1 X range of scooters

Business MInutes

Ola Electric today announced new prices for its S1 X portfolio along with the delivery details of the scooters. The S1 X is available in three battery configurations; 2 kWh, 3 kWh, and 4 kWh and would now be priced at INR 69,999 (introductory price), INR 84,999, and INR 99,999, respectively. The deliveries of S1 X will begin starting next week.  The company also announced new prices of S1 Pro, S1 Air, and S1 X+, which would now be available at INR 1,29,999, INR 1,04,999, and INR 84,999. 

Additionally, all S1 scooters come with 8-year/80,000 km complimentary battery warranty at no extra cost. The S1 X range marks the company’s entry into the mass market segment. The S1 X, offers a lower cost of ownership, and an 8-year/80,000 km complimentary battery warranty, making it an attractive value-proposition in the market. 

Announcing the new prices, Ola spokesperson said: “We believe India’s EV industry has reached an inflection point with the EV penetration in the 2W segment at an all-time high last month. Our S1 X portfolio now addresses the high upfront cost of EVs which is one of the major barriers to EV adoption. Ola’s robust cost structures coupled with vertically integrated in-house technology and manufacturing capabilities enable us to price our products competitively. With new prices of S1 X and a wide product portfolio across all popular price points, we are confident of driving EV penetration further across the country.”

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