In May 2024, Aditya Birla Group made its mark in the Rs. 80,000 Cr Indian decorative paints market with 'Birla Opus', investing a hefty Rs. 10,000 Cr. The company's vision includes establishing six manufacturing facilities nationwide by 2025. Positioned to become one of India's leading paint brands, Birla Opus offers an extensive range of 145+ products and 1,200+ SKUs, spanning water-based paints, enamels, wood finishes, and wallpapers, with over 2,300 tintable color options.
On May 18, 2024, Birla Opus embarked on a new journey with the inauguration of its first franchise store in Trichy. This store, exclusively dedicated to Birla Opus products, serves as a comprehensive showcase for the brand's diverse range, a range of shades reflecting and celebrating the rich heritage and cultural essence of the region too. The ownership by a young entrepreneur adds a touch of innovation and ambition, resonating with the spirit of the local community and further enhancing the event's significance. Keeping customer satisfaction high on its agenda, the store is an open experiential platform where customers can walk in, touch and feel textures, look at shade deck, pick their colours and products in consultation with the experts directly.
Mr. Samson Cyril Baskar, Owner of the Franchise Store Birla Opus, said, "I am thrilled about this opportunity as a young entrepreneur to bring Birla Opus’ first franchise store in India to Trichy, a town known for its rich cultural heritage and historical significance.,. The inauguration was a delightful occasion, and the fact that it is an exclusive store for Birla Opus makes it especially significant to showcase the variety in the product range. I am convinced that with the superior range across segments that Birla Opus has launched, Trichy residents can now create their own high-quality beautiful spaces in their homes."
The store is now open to traders and customers from Monday to Saturday, welcoming them to explore its offerings throughout the weekdays, excluding Sundays.
Store address – Naveenn Bhaskar Electricals, Dindigul Main Road, Karumandapam, Trichy, 620001