Mahindra launches Mileage Guarantee for its entire range of BS6 OBD II trucks

Business MInutes

Mahindra’s Truck and Bus Division a part of the Mahindra Group, continues to lead the way in the commercial vehicle industry by announcing a disruptive customer value proposition for their entire BS6 OBD II range of BLAZO X, FURIO, OPTIMO & JAYO range of HCV, ICV & LCV trucks.  This industry first initiative of 'Get More Mileage or Give the Truck Back' is introduced to address the challenges posed by rising fuel prices and evolving regulatory standards.

The new range includes the proven 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with a proven After Treatment System that results in lower Ad Blue Consumption, and many other technological advancements, as well as the cutting-edge iMAXX Telematics solution, all of which ensure guaranteed higher mileage. This Mileage guarantee not only includes Fuel efficiency but it’s also a combination of lowest Ad Blue consumption, So truly speaking Mahindra’s mileage guarantee means Best in Class “Fluid Efficiency”

To ensure the efficacy of these enhancements, Mahindra conducted intense fluid efficiency (diesel + Ad Blue) testing across 21 product categories, including 71 models including competitors' vehicles. During these testing, which lasted over 1 lakh kilometres and included a variety of load and road conditions, Mahindra reaffirmed its commitment to providing exceptional mileage performance.

Speaking on the announcement, Mr. Vinod Sahay - President of Trucks, Buses, CE, Aerospace & Defence Businesses - Mahindra & Mahindra Ltd, Member of Group Executive board, Mahindra Group, said, “The 'Get More Mileage or Give The Truck Back' guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment and evolving needs of our customers. This mileage guarantee program is supported by extensive fluid efficiency testing, demonstrates our unwavering commitment to customer satisfaction and operational efficiency".

Mr. Jalaj Gupta, Business Head - Commercial Vehicles, Mahindra & Mahindra Ltd. said, “We are launching mileage guarantee  in BS6 OBD2, which will help increasing the profitability of transporters.  We have seen an increasing impact on transport clients' margins as fuel costs rise without corresponding increases in freight rates. We saw the need to improve engine efficiency further in order to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto “Zyada Mileage Nahin toh Truck wapas” will provide unmatched value to our customers.”

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