The range comes in three distinctive designs – Gold Dust, Silvia, and Night Bloom which celebrates the arts and artisans of India and its diverse culture. The entire range with its unique designs reflects the timeless beauty, diverse traditions, and vibrant colours of India. It aims to bring the essence of India & heritage into the modern home, creating a piece of art that & both inspiring and aspirational.
Whirlpool’s Impro glass door refrigerator range comes with a scratch-resistant glass door, ensuring durability and maintaining aesthetic appeal over time. The effective space management feature helps in providing ample space for storage. This range is designed with energy efficiency in mind, effectively reducing consumption and helping save electricity bills.
On the new launch, Mr. Kumar Gaurav Singh, Vice President-Marketing, at Whirlpool of India, said: "At Whirlpool, we believe that our products will help improve the overall lifestyle of our customers through style, functionality, and durability. With the launch of our Impro Glass Door Refrigerator Range, we're proud to offer a unique range of designer refrigerators that elevate the overall design of the home while being equipped with advanced features. We want our customers to feel a sense of pride and ownership with the new product that also reflects their personalities. The varied design options will add a touch of grace to the household and will become a piece of art that reflects the style and aura of the home. At Whirlpool, we're not just about manufacturing appliances; we're about inspiring dreams and enriching lives.”