Jaipur Rugs, the world’s largest manufacturer of handmade rugs and a beacon of India’s rich textile heritage, proudly announces the inception of its much-awaited cultural event, "Rug Utsav." This annual festival is a celebration that goes beyond commerce, bringing together the artistry of rural Indian craftsmen and the discerning tastes of customers worldwide.
Rug Utsav, a month-long celebration of India’s rich tradition of handcrafted carpets and rugs. Last year’s event achieved outstanding success, generating Rs.15 crore in sales across all Jaipur rugs stores in India, including online channels. This year, with a strengthened presence across the country, the company is setting an ambitious target, projecting revenues to reach Rs.50 crore from the event . Rug Utsav continues to honor the exceptional craftsmanship of Jaipur Rugs artisans while connecting their creations with a global audience, reinforcing Jaipur Rugs' mission to bridge tradition with modern design.
Fresh from an impressive financial year closing with a group turnover of Rs.975 crores and the successful launch of new stores in Pune and London, Jaipur Rugs is set to captivate hearts once more with the spirit of Rug Utsav. With 17 stores in prestigious locations such as India, Milan, Dubai, Russia, and China, the brand is now set to host a month-long festival exclusively in India, offering an unforgettable experience at its Indian locations and on its website.
At Rug Utsav, visitors will have the chance to explore a curated selection of over 5,000 exquisite rugs, each telling a unique story of tradition, culture, and craftsmanship. For the first time ever, Jaipur Rugs is offering exclusive deals on its celebrated "Manchaha" collection, renowned for its innovation and artistry. The festival is more than an opportunity to purchase; it's a cultural journey into the heart of rural India, Says Yogesh Chaudhary, Director Jaipur Rugs.