Since 1937, Ray-Ban® has explored the unknown to create eyewear that fuses timeless design with cutting-edge technology. Today, that thirst for innovation continues with the launch of Ray-Ban® CHANGE, a light-responsive frame, powered by Transitions®. Ray-Ban CHANGE offers a dynamic shift in style depending on the lighting conditions. The frames adjust their color tone when exposed to UV light, creating a unique look that changes as you move between indoor and outdoor environments.
Created to evolve with you, Ray-Ban® CHANGE offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments.
“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change,” said Federico Buffa, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”
Pricing: Ray-Ban Change collection starts at INR 12,490/-
Availability: Available at leading optical stores and online at rayban.com/India