JioHotstar is all set to offer an extraordinary and immersive Mahashivratri experience with Mahashivratri: The Divine Night, a 12-hour special LIVE stream on 26th February, starting 6PM that will showcase the grandeur of the celebrations of the sacred festival across the country. A first-of-its-kind, multi-format, multi-location, multi-stream live event, Mahashivratri: The Divine Night promises to unite India in a divine celebration with real-time access to 20+ Aartis from Jyotirlingas across the country, allowing viewers to partake in the festivities from the comfort of their homes.
With a live event, across multiple streams, viewers can witness over 20 aartis from all Jyotirlingas in real time, bringing the celebrations from across the country to their devices. They can also understand the significance of the aartis as well as delve deeper into the meaning of the rituals. JioHotstar has partnered with the Isha Foundation to live stream their grand rituals, including musical performances by a diverse array of artists, ensuring nationwide access to the night-long celebrations. This will also include the meditations and preachings of Sadhguru. The live event will entail performances inspired by and dedicated to Lord Shiva. The night of musical offerings, cutting across different genres, will be fronted by popular singer, lyricist, and composer Sona Mohapatra. The event on the platform will also entail live meditations from The Art of Living, led by spiritual leader Sri Sri Ravi Shankar.
Speaking on the initiative, a JioHotstar spokesperson said, "We are redefining the way India experiences seminal cultural moments, breaking barriers of access, scale and immersion. With the 'Mahashivratri' live event, we are leveraging the power of digital innovation to turn centuries-old traditions into an immersive, interactive, and intuitive nation-wide experience. We want to unlock the power of aggregated community experiences and believe that the occasion of Mahashivratri is a moment which millions must share with each other."
Commenting on the special live stream, Sri Sri Ravishankar (Gurudev), said, "Mahashivratri is an occasion to align with the cosmos to connect with the Divinity within. This sacred night brings us together in devotion, gratitude and joy."