US-based Parent Geenee Inc. announced the global B2C launch of its location-based parental control app in Chennai today. India is among the largest and primary target markets for the B2C part of the new app. Actor R Madhavan who has joined the venture as an investor and strategic partner was present at a press event held on the occasion. Parent Geenee India, based out of Chennai, will be a wholly owned subsidiary and will invest multi-million US dollars in local marketing, support and sales operations.
In his comments at the launch, R Madhavan, Investor & Strategic Partner, Parent Geenee said, “When Sasi approached me with the idea of Parent Geenee I instantly connected as it reminded me of the challenges Sarita and I faced as parents in bringing up our now adult son."
Location-Based App Restrictions: Set custom Safe Zones where apps are automatically restricted Chill zones: With an optional Parent Geenee Bluetooth Beacon, parents can ensure chill zones in an otherwise all apps blocked Safe Zone The Wish Feature: Instead of outright denial, Parent Geenee lets children request temporary access to restricted apps—teaching them digital discipline while giving parents the final say.
"At its core, the app springs from our strong commitment to building a movement towards responsible, collaborative digital parenting and move the focus away from monitoring,” added Hari Gadiraju, Founder & CEO of Parent Geenee.
Talking of Chennai and the target for the Indian market, Kutraleeshwaran V, Partner & CIO, Parent Geenee, said, “Chennai is where Sasi, I and many of our core team members are from."
Effortless Setup & Multi-Device Management: With a one-step QR code linking process, parents can easily manage multiple children’s devices under a single account Parent Geenee for Schools: Parent Geenee isn’t just for parents - it also offers a dedicated school version designed to empower educators. Instead of confiscating student devices, teachers, school administrators and designated staff can use a specialized Schools Dashboard to limit app access seamlessly. This allows students to stay connected for learning while minimizing distractions, creating a more focused and productive school environment.