Tasva X Tarun Tahiliani launches their wedding ‘25 collection

Business MInutes

In a stunning celebration of traditional premium menswear, Tasva by Aditya Birla Fashion Retail Ltd., in collaboration with renowned designer Tarun Tahiliani, unveiled its grand Wedding '25 collection through an exclusive showcase in Bangalore. 


This marked the beginning of a series of launches across South India, reflecting the region's deep appreciation for heritage and modernity  Drawing from the Tree of Life, the intricate elegance of Lipan Art, the fluidity of Paisleys, and the evocative Art of Light, the collection showcases a harmonious blend of floral, fluid, and geometric motifs. This combination creates a visual narrative that honors heritage while embracing contemporary aesthetics. Signature Indian embroidery techniques like Aari work, Zardozi, and mirror work add an exquisite layer of detail to every garment. The collection also incorporates appliqué, pearl embellishments, and 3D detailing, creating depth and texture that ensure every piece stands out. 


“Today’s groom is redefining wedding fashion by embracing tradition while expressing his individuality. At Tasva, we create pieces that seamlessly blend timeless craftsmanship with modern silhouettes, offering unmatched comfort and style. South India, with its rich cultural heritage and progressive outlook, resonates deeply with our ethos, making it the perfect region to launch our reimagined occasion wear,” said Tarun Tahiliani, Chief Design Officer, Tasva.


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