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To commemorate its 18th birthday, Myntra has announced the second edition of the Myntra Birthday Blast (MBB). The shopping event, happening from March 1-10 brings together over 4 million styles from 7000+ international, domestic and Made-in-India brands across fashion, beauty and lifestyle. The categories that are expected to garner traction from consumers during MBB include Men's Casual Wear, Men’s and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Sportswear and Home and Living. Several popular brands that are expected to witness heightened traction include Puma, Lakme, H&M, Tommy Hilfiger, CK, BOSS, Estee Lauder, H&M, MANGO, Libas, Skybags, Safari, Adidas, MAC, and Blackberrys among others.
Speaking on the second edition of Myntra Birthday Blast, Bharath Kumar BS, Head of Revenue and Growth, Myntra said, "As Myntra celebrates 18 incredible years, we are grateful for the love and trust of our customers, brand partners, and employees who have shaped this journey. From redefining fashion e-commerce to setting new trends, our commitment to innovation and customer delight remains stronger than ever. To celebrate this milestone, Myntra Birthday Blast brings together some of the most exciting offers for eligible shoppers, while also surprising them with return gifts.”
Myntra is further enhancing the shopping experience with AI-led features like MyFashionGPT and My Stylist along with other features like multi-product virtual try-ons, and the Ultimate Glam Clan program, a shopper-led creator program designed to help shoppers make informed decisions with reviews