Bisleri International Pvt. Ltd. successfully concluded its comprehensive World Environment Day 2025 campaign, mobilizing thousands of volunteers across four states in a unified effort to combat plastic pollution. Aligned with the global theme, “Ending Plastic Pollution,” the initiative made a significant impact across Tamil Nadu, Karnataka, United Andhra Pradesh, and Pondicherry through strategic partnerships and grassroot engagements.
In Tamil Nadu, Bisleri spearheaded the Shore Walk and Coastal Clean-up Drive at Chennai’s Eliot Beach, Besant Nagar, in partnership with Tamil Nadu Wetlands Mission. The drive drew enthusiastic participation from over 100 volunteers and was graced by Mr. R. Vidhyader, IFS, Assistant Mission Director of the Tamil Nadu Wetlands Mission, and brought together key partners including IIT Madras’s International Center for Clean Water, the International Decarbonization and Renewable Energy Association, Chennai Institute of Technology, and Urbaser Sumeet.
A recycled products exhibition was organised in Ooty in partnership with the Tamil Nadu Climate Mission and the District Administration, featuring eco-friendly innovations by local artisans, entrepreneurs, and students. A Mega Exhibition and Hand Signature Campaign, held with the Tamil Nadu Pollution Control Board and Coimbatore District Administration, also saw the planting of over 500 saplings in Arasur and Vellanapatti. A clean-up drive was also conducted at Maruthamalai Murugan Temple in partnership with Coimbatore Forest Division.
Speaking about the initiatives, K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, “World Environment Day is an opportunity to reflect on the urgent need for collective action, and we are proud to have mobilized communities across South India to take meaningful steps toward ending plastic pollution. Through these initiatives, we are not only tackling environmental challenges but also encouraging citizens, especially the youth, to adopt sustainable practices. From coastal and forest clean-ups to creative reuse and community engagement, our efforts under the Bottles for Change program demonstrate how collaboration at the grassroots can drive lasting impact.”
These initiatives reflect Bisleri International’s broader mission to foster a sustainable, circular economy. By embedding plastic waste management into ecologically significant areas, the campaign advanced conservation and encouraged responsible recycling in local communities.