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Tamil Thalaivas have announced the return of ARS Steels as their Principal Sponsor for Season 12 of the Pro Kabaddi League. After a successful collaboration in Season 10, the renewed partnership aims to build on their shared values of strength, resilience, and long-term excellence both on and off the mat.
ARS Steels, a leading name in India's steel industry, recently became the first Indian brand to produce truly green steel, marking a significant milestone in their sustainability journey. Their commitment to innovation and eco-conscious practices aligns seamlessly with Tamil Thalaivas’ team ethos of performance, unity, and future-focused growth.
“We are thrilled to welcome ARS Steels back as our Principal Sponsor,” said Mr. Shushen Vashishth, CEO of Tamil Thalaivas. “Their support energises our team and strengthens our bond with fans.” The “ARS Green Steel” logo will feature on the back of the team jersey, supported by brand campaigns and fan engagement activities throughout the season.Mr.Ashwani Kumar Bhatia, MD of ARS Steels, added:“Kabaddi is a sport that embodies grit, power, and unity—qualities that resonate deeply with ARS Steels. Partnering once again with Tamil Thalaivas allows us to engage with millions of passionate fans while celebrating the sport’s cultural roots and competitive spirit.”