Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has inaugurated a new state-of-the-art dealership for its recently launched Eicher Pro X range in Madurai. The exclusive ANAAMALAISS Commercial Vehicles Pvt. Ltd. 3S facility (Sales, Service, and Spares) is strategically located on Dindigul–Madurai High Road, Teachers Colony, Vilangudi.
Spanning over 10,000 sq. ft., the dealership offers a modern, customer-centric environment with multiple service bays, a spacious display area, customer lounge, and interactive digital tools that provide detailed insights into the Pro X range. The facility reflects Eicher’s commitment to enhancing customer experience and driving efficiency in last-mile logistics.
Ramesh Rajagopalan, EVP – Customer Service, Retail Excellence & Network Development, VECV, said, “Madurai is fast emerging as a key transport and logistics center in South India, serving sectors such as e-commerce, courier, FMCG, and industrial goods. With ANAAMALAISS’ exclusive Pro X dealership, we are strengthening our ability to serve these high-growth segments and reaffirming our commitment to smart, sustainable, and customer-first solutions.”
Strategically positioned along major routes including NH-44 and NH-38, the new outlet offers easy access to industrial hubs like Simmakal, Maatuthavani, Paravai, Kappalur, and K.Pudur. It integrates sales, service, and spare parts under one roof, supported by Eicher On-Road Service vans for doorstep assistance.
The facility also features a digital customization zone, allowing customers to choose cargo body designs, load deck options, fuel types, and colours. With trained technicians, GPS-enabled breakdown support, and demo vehicles on display, Eicher’s new Madurai dealership sets a new benchmark for commercial vehicle retailing in the region.