Simple Energy, a Bengaluru-based automotive company, has expanded its footprint in Tamil Nadu with the inauguration of a new Simple Store in Salem, established in partnership with VIBE WHEEL. The new showroom spans 947 sq. ft., offering a modern and customer-centric design that provides an immersive brand experience. Located just 100 metres away, a 1,250 sq. ft. service centre has also been launched to ensure efficient after-sales support. Customers can explore the company’s full product range, including the Simple One Gen 1.5 and Simple OneS, along with a variety of exclusive accessories.
Speaking at the launch, Suhas Rajkumar, Founder & CEO of Simple Energy, expressed pride in expanding to Salem, known as Tamil Nadu’s “Steel City,” and emphasized the brand’s vision of simplifying mobility with advanced two-wheelers. Simple Energy currently operates 58 outlets across cities like Bengaluru, Goa, Vijayawada, Hyderabad, Visakhapatnam, Kochi, Chennai, and Jaipur, and plans to enter Delhi, Bhopal, Patna, Ranchi, and Bhubaneswar soon. The Simple One Gen 1.5 is priced at INR 1,71,944, while the Simple OneS costs INR 1,39,999 (ex-showroom, Salem).
Customers can take test rides, browse accessories, or book their scooters in-store or online at www.simpleenergy.in. The new Simple Energy Store is located at 16-2, Sudharson Plaza, Junction Main Road, Near Sona Engineering College, Salem