Choice International Limited has entered into a strategic partnership with South Korea's NH Investment & Securities Co. Ltd. (NHIS), which will invest ₹9,000 million (₹900 crore) in Choice Equity Broking Private Limited (CEBPL), the broking and wealth management arm of the Choice Group.
The investment is aimed at accelerating Choice's expansion across broking, wealth management, investment distribution and capital market services, while strengthening its digital infrastructure and customer-focused offerings. The capital infusion, through Compulsorily Convertible Preference Shares (CCPS), will also support technology upgrades, product innovation, talent acquisition and business scalability.
The collaboration comes at a time when India's capital markets are witnessing strong momentum, fuelled by growing retail participation, increasing financial awareness and rapid digital adoption. By combining Choice's market presence with NHIS's global expertise and technology-driven operating model, the partnership is expected to enhance institutional capabilities and drive long-term growth.
Choice Equity Broking plans to achieve fivefold growth in its broking and distribution businesses over the next three years, while expanding its institutional franchise and strengthening customer engagement.
Arun Poddar, CEO & Executive Director of Choice International Limited, said the investment validates the company's long-term vision and growth strategy. He noted that the partnership with NHIS would enable Choice to introduce innovative financial solutions, enhance customer experience and contribute to India's evolving financial ecosystem.
Shin Jae Wook, President & CEO of NH Investment & Securities, said the strategic investment represents an important step in expanding NHIS's global presence. He added that the collaboration with Choice Group would leverage the strengths of both organisations to deliver differentiated financial services and build sustainable long-term value in one of the world's fastest-growing financial markets.