Capri Global Capital Ltd. (CGCL), the diversified non-banking financial company operating under the brand name Capri Loans, has unveiled a new integrated brand campaign featuring actress Nayanthara. The campaign, built around #DreamsGetWings and #TryCapriGoldLoans, underscores the company's commitment to making financial services more accessible, transparent and customer-centric.
The campaign features two films—a brand film and a Gold Loan film—showcasing Capri Loans as a trusted financial partner that supports customers at every stage of their financial journey. The brand film highlights the aspirations of everyday Indians, including entrepreneurs, farmers, artisans and professionals, while drawing inspiration from Nayanthara's own journey of perseverance and success.
The Gold Loan film focuses on changing customer perceptions by encouraging people to view gold as a valuable financial resource rather than just an ornament. Through an engaging narrative featuring Nayanthara, the film demonstrates how Capri Loans offers a secure, transparent and hassle-free gold loan experience, enabling customers to access funds quickly while preserving their dignity.
Commenting on the campaign, Nishant Gehlot, Head – Marketing, Capri Global Capital Limited, said the initiative reflects the company's vision of empowering people with timely financial solutions while strengthening the trust customers place in the Capri Loans brand.
The integrated campaign will be rolled out across television, print, digital and social media, complemented by extensive on-ground promotions. With a special emphasis on Southern India, Capri Loans aims to strengthen its regional presence and build deeper customer relationships through relatable storytelling and reliable lending solutions, further reinforcing its position among India's leading retail-focused NBFCs.