Axis Bank has launched Sparsh Week 2026, its flagship customer obsession initiative, being held from 7 to 11 September under the theme “Act with Speed.” The Bank aims to conduct more than 2.5 lakh customer conversations nationwide through engagement initiatives, leadership immersions and community outreach programmes. More than 90 Axis Bank leaders will participate across customer touchpoints from Kashmir to Kanyakumari and Kutch to Kohima.
As part of the initiative, Axis Bank is introducing a fully digital and paperless Auto and Two-Wheeler financing journey, enabling eligible existing and New-to-Bank customers to complete the application-to-disbursement process in 30 minutes. Sparsh Week will also feature Senior Citizen Open Days, NRI engagement forums, Women Entrepreneur Connects, Wealth Unplugged conversations, MSME roundtables, Apna Gaon Apna Desh initiatives, Tractor Loan Carnivals, structured listening sessions, Let's Listen sessions, Thank-a-thons, customer panels and gratitude programmes.
Alongside customer engagement, employees will participate in Pulsate, Ignite, AI Masterclasses, fireside chats, Hackathons, Design Thinking Workshops, Customer Experience Simulations, contests, Sparsh Stories, recognition initiatives, Sparsh Ramp of Impact and leadership conversations. Since the launch of Sparsh in FY22, Axis Bank says its indexed Retail Bank NPS has improved significantly, reflecting its focus on converting customer feedback into faster responses, resolved issues and stronger relationships. Axis Bank has 6,295 domestic branches and 12,564 ATMs and cash recyclers as of June 30, 2026.