Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and known as ‘The Responsible Jeweller,’ has launched ‘Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces,’ a new collection of jewellery featuring natural gemstones, at its Puducherry showroom.
Popular actress and model Srinidhi Shetty is the face of the collection. The launch event at the Puducherry showroom was attended by Karpagam, Glorin, Malini, Amalnath, Head of the Malabar Gold & Diamonds Puducherry showroom, and showroom employees.
The ‘Nayraa’ collection has been introduced as a key highlight of the Gemstone Jewellery Festival being held across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Inspired by the enduring beauty of rare natural gemstones, the collection features gold jewellery embellished with precious natural gemstones. It combines sculptural forms with intricate craftsmanship, offering a contemporary dimension to traditional gemstone jewellery.
The ‘Nayraa’ collection presents natural gemstone jewellery through a modern design approach. It has been created to showcase craftsmanship, individuality and aesthetics to a new generation of customers. The collection reflects Malabar Gold & Diamonds’ approach of combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Alongside the newly launched ‘Nayraa’ collection, selected gemstone and uncut jewellery collections from Malabar Gold & Diamonds are also being showcased as part of the Gemstone Jewellery Festival. Customer-focused buying experiences are being offered to enable customers to explore and learn more about the collections.