Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and known as ‘The Responsible Jeweller’, has launched its new natural gemstone jewellery collection, ‘Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces’, at its Velachery showroom in Chennai.
Popular actress and model Srinidhi Shetty is the face of the new collection. The launch event was held at the Malabar Gold & Diamonds Velachery branch in the presence of Vishnu, Head of the Malabar Gold Chennai Velachery branch, along with branch employees.
The ‘Nayraa’ collection has been introduced as a key highlight of the Gemstone Jewellery Festival being held across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Inspired by the enduring beauty of rare natural gemstones, the collection features gold jewellery adorned with precious natural gemstones. It combines sculptural forms and intricate craftsmanship, giving traditional gemstone jewellery a contemporary dimension.
The Nayraa collection presents natural gemstone jewellery through a modern design approach. It has been created to showcase exceptional craftsmanship, uniqueness and aesthetic appeal to a new generation of customers. The collection reflects Malabar Gold & Diamonds’ approach of blending traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Along with the newly launched Nayraa collection, selected gemstone and uncut jewellery collections from Malabar Gold & Diamonds are also being showcased as part of the Gemstone Jewellery Festival. Customer-focused buying experiences are being offered to help customers explore and understand the gemstone jewellery segment.
As part of a special offer, customers can avail themselves of up to 25% off on making charges for gemstone and uncut jewellery until September 14, 2026.