Bajaj General Insurance Limited, formerly known as Bajaj Allianz General Insurance Company Limited, has partnered with Pune Traffic Police to promote road safety and increase awareness of third-party motor insurance and government assistance schemes for road accident victims.
As part of the initiative, the company has inaugurated a digital branch at Yerwada Bajaj General Metro Station. The facility enables commuters to scan a QR code to check whether their vehicles have valid third-party (TP) insurance and purchase a policy digitally if required.
Third-party motor insurance is mandatory under the Motor Vehicles Act, 1988, and provides financial protection to third parties affected by road accidents. The campaign aims to address the issue of uninsured vehicles and encourage motorists to meet their statutory insurance obligations.
The initiative also promotes awareness of the Government’s RAH-VEER Scheme, which recognises and rewards Good Samaritans who help accident victims reach hospitals during the critical Golden Hour, and the PM-RAHAT Scheme, which provides cashless medical treatment to eligible road accident victims.
Dr. Tapan Singhel, MD & CEO, Bajaj General Insurance, said the initiative was an effort to give back to Pune as the Bajaj Group celebrates 100 years and the company completes 25 years. Highlighting the importance of insurance in supporting families affected by accidents, he said even one person checking their policy or helping an accident victim after learning about RAH-VEER would make a meaningful difference. He thanked Pune Traffic Police for its support and described the initiative as an expression of the company’s ‘Caringly Yours’ philosophy.
Shri Dr Sandeep Bhajibhakre, Deputy Commissioner of Police (Traffic), Pune City Police, emphasised that road safety is a collective responsibility. He urged citizens to maintain valid third-party insurance, follow traffic rules and assist accident victims, highlighting how these measures could help save lives during the Golden Hour.
The initiative combines accessible digital insurance services with public awareness to make road safety information part of everyday commuter experiences.