TVS Motor Company, the world's third-largest two-wheeler manufacturer, has reinforced its commitment to Europe as a strategic market at EICMA 2026 in Milan, where it presented four production-ready models developed for European customers. For the first time at EICMA, TVS Motor also gave hundreds of visitors the chance to test ride its range.
Europe plays an increasingly important role in TVS Motor's international business as the company continues to strengthen its presence in developed markets. This strategy reflects the company's objective to increase the contribution of international business to its overall revenue, with the potential to reach 40% by 2030.
Peyman Kargar, President, International Business, TVS Motor Company, said: “Europe is an important market for TVS Motor and a key part of our international growth plans. We see significant opportunities across electric mobility, performance motorcycles and premium urban transportation. Success in these markets requires more than a competitive product. It requires a deep understanding of customer needs, strong local execution and a robust distribution and service network. Over the past year, we have focused on strengthening our distribution footprint, developing our dealer and service capabilities and preparing a portfolio suited to European riding needs. As we continue to strengthen our presence in Europe, our focus is on expanding customer access to the TVS brand, deepening customer engagement and delivering products that combine quality, technology and customer experience."
Peyman Kargar, who has more than three decades of international automotive leadership experience, has been appointed Director and Chief Executive Officer of TVS Motor Company, effective January 27, 2027. He will succeed K. N. Radhakrishnan.
Expanding European Network
TVS Motor's Italian distribution network currently comprises more than 100 retailers, with sales growing 110 per cent over the past year. The company also has 22 retailers across Spain and Portugal, while France and Germany are its next expansion priorities. The RTX 300, unveiled at EICMA 2025, is scheduled to reach European dealerships.
Four Models for European Customers
Three of the four production-ready models showcased are electric. The Orbiter is an urban scooter featuring two removable battery options. The M1-S electric maxi-scooter offers a top speed of 105 kmph and under-seat storage for a full-face helmet. The premium TVS X features a 10.2-inch touchscreen and LTE connectivity.
The TVS RTR 125 is designed for A1 licence holders, offering younger and first-time riders an entry point into the company's motorcycle range.
Showcasing Racing Heritage
TVS Motor also presented its '82 Series Collection globally for the first time. The collection features four one-off concept motorcycles: RR 310, RTR 310, RTX 300 and Ronin 250, celebrating TVS Racing's contribution to the company's engineering and motorsport heritage.
The concepts combine racing-inspired performance, advanced safety technologies, adventure capabilities and neo-retro styling. The company clarified that all four motorcycles are display-only concept models.