Dettol launches ‘Dettol Banega Swasth India’ campaign

Business MInutes

To celebrate world Hand Hygiene Day, Reckitt, world’s leading consumer health and hygiene company, under its flagship campaign ‘Dettol Banega Swasth India’ launched India’s first-ever public health and hygiene-focused podcast Banega Swasth India - Swasthya Mantra. The podcast aims to engage younger audience and spread the message of importance of inculcating good hygiene practises. This podcast is available for audience across platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and Hindi. As an extension of Dettol BSI School Hygiene Curriculum, the celebration also witnessed the unveiling of a 3-volume hygiene DIY workbook for children in English and Hindi. 

Gaurav Jain, Executive Vice President, Reckitt - South Asia said, “Making a sustainable change in societal mindset and behaviour remains imperative for a cleaner and healthier India. At Reckitt, we continue to introduce unique and engaging tools to ensure connecting with consumers across platforms and educating them on the importance of maintaining good hygiene habits. With the launch of the first-ever public health and hygiene-focused podcast; Banega Swasth India - Swasthya Mantra, we are taking another step towards combining new-age platforms and information for millennials and Gen Z to spread the right message.”


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