ITC Engage Celebrates Intense Passion for Performance

Business MInutes

Working hard to pursue their dreams is what defines this generation of high-performance individuals. They possess the inherent need to constantly achieve more and be the best. ITC Engage celebrates this intense passion and the zest for performance with the launch of its new range of deodorants, Engage Intense. Epitomizing this generational intensity of hard work, from grit to glory, is Shubman Gill, the new brand Ambassador for Engage Intense. Engage Intense presents a range of masculine deodorants which complement the intense spirit to dream big, perform well& win. The long-lasting strong fragrances reflect this zeal to be better, raise the intensity of performance and accomplish one’s goals and aspirations. The scent profiles of leathery, woody, and spicy, is designed to be a part of this journey of perseverance for young men.

Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited, says, “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”


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