Jio-bp today announced the launch of its diesel with ACTIVE technology, set to elevate diesel standards for Indian consumers. The newly launched additivised diesel, available across the company’s network will yield annual savings of up to INR 1.1 lakh* per vehicle to truckers owing to (upto) 4.3%* improved fuel economy. This new high performance diesel offering will be available at all Jio-bp outlets and will be offered at regular prices with no additional cost for the first time ever in the Indian market.
Jio-bp CEO, Harish C Mehta said “While every single customer is important, truckers have always held a special place for Jio-bp. Accounting for over half of truckers’ operating costs, we understand the critical impact of fuel on their overall business performance. To ease their concerns around fuel performance and engine maintenance, Jio-bp has worked over multiple years with the best technologists to develop customized additive from scratch. This additive laced high performance diesel is designed specifically for Indian vehicles, on Indian roads, and in Indian driving conditions.”