Duroflex, India’s leading sleep solutions provider, has combined forces with cricket icon, Virat Kohli to further their mission of advocating the significance of quality sleep in fostering a long healthy life. Virat Kohli's strong alignment with the brand's mission has led him to take on the role of brand ambassador for Duroflex. This powerful collaboration is poised to transform the conversation around the vital role of quality sleep in enhancing overall well-being, driving home the message to a broader audience. The announcement was made at a press conference along with Mathew Chandy, CMD, Duroflex and Sleep Evangelist, and Mohanraj J., CEO, Duroflex.
Mohanraj J., CEO, Duroflex commented “As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product NEUMA, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep."