Axis Bank, one of the largest private sector banks in India will be hosting ‘Samriddhi Mela’ to create awareness and educate the citizens about the Bank's various loan offers and schemes. The Mela will be hosted across 10 select Axis Bank branches in Karur, Namakkal & Dindigul districts.
Through this initiative, the Bank aims to educate customers based in semi-urban and rural regions about different kinds of loans such as agriculture loan, business, commercial vehicle, two-wheeler, tractor, home, gold loans etc. The Bank will host the Mela from June 15th to June 27th, 2023, in select branches namely Namakkal, Musiri, Aravakurichi, Palani, Oddanchatram, Bodhupatty, Mohanur, Koppanampalayam, Vembarpatti, Vengamedu.
Extending its awareness program further, the Bank employees will also visit Gram panchayats, Government offices, Market Yards/Mandis/Haats, etc. to educate them about available financial solutions. It will also organize free health camps and eye-check-up camps for citizens.
Through this initiative, the Bank has taken yet another step towards strengthening its Bharat Banking strategy of reaching out to a larger customer base in Tier IV and V cities.