Licious, India’s leading meat & seafood brand Licious announced its commitment to be plastic-neutral, further strengthening its efforts to grow sustainably and be ‘Responsibly Licious’. Marking the occasion of World Environment Day, the brand shared it has already made strides in this direction by achieving plastic neutrality for FY2022 in association with sustainability partner Recykal, a digital solutions company in circularity and sustainability.
With Recykal’s Plastic Neutrality solution, the brand successfully recovered 530 metric tonnes of plastic waste in the financial year 2021-22, offsetting its plastic footprint for the year. Through these arduous efforts, the brand has prevented plastic waste equivalent to the weight of an Airbus A380, the world’s largest passenger plane, from ending up in landfills. This remarkable achievement sets trends in the responsible management of plastic waste, highlighting the brand's commitment to sustainability.
Elaborating upon being Responsibly Licious, Rajesh. K, Chief Sustainability and Quality Officer at Licious, said, “Setting new standards and raising benchmarks for the industry is how we do things the Licious way. We have been industry leaders in implementing environmental, social, and governance (ESG) standards across our operations. Our pledge towards being plastic waste neutral marks a milestone in our journey of being a responsible & sustainable brand. We are glad to play our part this World Environment Day and join in supporting global efforts to #BeatPlasticPollution through Recykal’s digitally transparent sustainability solutions we aim to reaffirm our commitment to building a brand with a purpose - a purpose that safeguards the interest of mankind and the planet.”