Duroflex partners with IIS to elevate Indian athletes’ performance at international sporting events

Business MInutes

Duroflex, a trusted name synonymous with the pursuit of better sleep, is proud to announce their partnership with Inspire Institute of Sport (IIS), a JSW Group initiative. The collaboration with IIS, a High-Performance Training Centre that nurtures young athletes in five Olympic disciplines, seeks to redefine the way Indian athletes prepare for success. Leveraging their expertise in sleep, Duroflex, in partnership with IIS, embark on an inspiring journey in support of India’s talented athletes as they compete on the international stage.

Mohanraj J., CEO at Duroflex emphasized, “Duroflex has always been committed to improving sleep quality to transform lives. This collaboration with IIS is a testament to our belief that quality sleep is the cornerstone of peak performance. We are proud to support our nation’s athletes. Our mission is to help athletes understand the significance of rest in their journey. We aim to provide them with the ultimate sleep experience, helping them awaken refreshed and ready to conquer their dreams.”

The announcement of this collaboration was made at an exclusive press conference featuring key spokespersons from Duroflex, IIS and JSW Sports, as well as the presence of talented athletes who are also representing India at the upcoming The Asian Games - Yamini Maurya (Judoka) – Qualified for Asian Games 2023, World University Games Bronze Medallist, Kalaivani Srinivasan (Boxer) – Gold Medallist, South Asian Games 2019 and Nikhil Yadav (Wrestler) – Junior World Championship Bronze Medallist.


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