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HDFC Bank launches Digital Consumer Loans 'Cardless EasyEMI'

HDFC Bank, India’s leading private sector bank, today announced the launch of end-to-end Digital Consumer Loans – ‘Cardless EasyEMI’. The Bank has partnered with ShopSe, a 100% digital-first pay later platform to enable credit for all. Unveiled at the Global Fintech Fest 2023 in Mumbai, this innovative offering marks a significant leap towards a fully digital and seamless lending experience.

Commenting on the launch, Mr. Parag Rao, Country Head – Payments, Consumer Finance, Technology & Digital Banking at HDFC Bank, said, "At HDFC Bank, our goal in teaming up with fintechs like ShopSe is to offer customers experiences which are digitally enabled & provide convenience on the go."

Pallav Jain, CEO of ShopSe India, said: “We are committed to empowering retailers and customers across the country with affordability options on our platform through one-of-its-kind seamless digital journey. Cardless EasyEMI is one such hassle-free digital finance option with HDFC Bank, which can be completely done end-to-end by any customer.”


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