India’s most desirable luxury carmaker Mercedes-Benz today, inaugurated a revamped MAR 20X showroom in Madurai. The showroom is strategically located in the city’s prime locale of Kappalur Bypass, which is an automobile hub and has easy access for all customers from Madurai and neighboring districts.
Providing a luxurious and immersive brand experience, it integrates the MAR20X format, the modern retail format of Mercedes-Benz, based on the four pillars of Design, Architecture, Customer, oriented processes, and Digital enhancements. MAR 20X enables Mercedes-Benz to cater to customers’ evolving purchase patterns as increasingly online and offline channels interlink resulting in the need for a seamless ‘omni-channel’ retail experience.