Ranbir Kapoor: The New Face of “Hauser” pens

Business MInutes

Ranbir Kapoor, known for his cinematic versatility and charismatic presence, brings a unique proposition to the academic setting. The recent Flair Writing Industries Limited’s (“FWIL”) newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where renowned actor Ranbir Kapoor takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence.

The campaign “An Extra Ordinary pen for Extra Ordinary you” shows Ranbir Kapoor playing a professor who is instilling confidence to his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement; it's a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness.

Hauser from the house of FWIL has a wide product range from Ball Pens, Gel Pens, Fountain Pens, Metal Pens, Stationery and more. 

Mr. Mohit Rathod – Director, Flair Writing Industries Limited. shared, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon"


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