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A Legacy of 65 Years, Hindustan Pencils' continues its strong innovation and leadership journey

Hindustan Pencils, along with their esteemed brands Apsara and Nataraj, reigns as a pioneer and leader in the cutthroat stationery industry. With a remarkable 65-year legacy, the brand revels in its relentless pursuit of excellence and groundbreaking innovation. 

Since its inception in 1958, the company has demonstrated an enduring commitment to providing top-quality stationery products, dominating six and a half decades by enriching lives through unapologetic creativity and unassailable education Moreover, both brands display a keen understanding of evolving consumer needs. Apsara's eco-friendly initiatives, such as the Apsara Soyfun Crayons made from soybean oil, appeal to environmentally conscious consumers. The Apsara Disney Pencil Range establishes an emotional connection with young learners and Disney enthusiasts, broadening the brand's appeal.

Nataraj, with products like the Nataraj Fluro Pencils and the Nataraj Gelix Gel Pen, caters to a wide audience, including students and professionals, emphasizing quality and performance. The Nataraj Left Hand Sharpener reflects inclusivity, addressing the specific needs of left-handed individuals.

"We are thrilled to celebrate this remarkable milestone in our journey," said Mr. Pradip Ughade, President of Hindustan Pencils. "Over the past 65 years, Hindustan Pencils has been an integral part of consumers’ lives. We keep our consumers at the heart of everything we do. Our success and longevity can be attributed to our relentless focus on innovation, superior quality, and an unwavering commitment to customer satisfaction. We are immensely proud of our achievements and look forward to many more years of providing the best stationery solutions to our consumers."

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