Adding another avenue to feed India’s growing demand for sports consumption, Tata Play Binge – India’s largest OTT aggregation platform, announced the inclusion of India’s premier sports destination platform, FanCode to its array of 25+ other popular OTT apps.
This marks the platform’s first sports-led addition to its offering, solidifying Tata Play Binge’s position as the ultimate destination for comprehensive and diverse entertainment. With this development, users will now have access to unlimited LIVE sports content featuring championships of cricket, football, kabaddi, basketball, volleyball, baseball and rugby.
Commenting on the new partnership, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Tata Play Binge’s rich tapestry of content has been very diverse and inclusive towards every genre of content. Be it international OTT platforms or region focused content, the 25+ apps on Tata Play Binge has something for everyone. We look at entertainment from a very wholistic lens which helps us build experiences for all kinds of viewers. With the addition of FanCode, we will be strengthening the sports viewing community, giving them ample entertainment choices to be engaged with throughout the year.”
Yannick Colaco, co-founder, FanCode, said, “This is an exciting chapter for us at FanCode. As we actively seek to connect with new users and propel our growth, the partnership with Tata Play Binge is a significant milestone. Millions of new users will now be able to access FanCode and watch their favourite sports content from around the globe, at their convenience."