Centrum unveils new campaign with Kajal Aggarwal for its range of Multivitamin & Protein powders

Business MInutes

Centrum, the World’s number 1 Multivitamin Brand has announced actress and entrepreneur Kajal Aggarwal as a brand ambassador for the launch of its new range of Multivitamin & Protein Powders in India.  Centrum’s campaign, with Kajal, promotes the importance of a balanced diet, and inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal's seamless management of her multiple roles with Centrum's support.

With this new category of Multivitamin & Protein Powders along with Multivitamin gummies, Centrum, is uniquely positioned to cater to people’s diverse needs and unlock their full potential everyday. Centrum is available across men, women and children. Women's and Men’s variant provide 24 vital vitamins, minerals, and plant protein for overall health. The Kid’s variant provides 24 vital vitamins, minerals, probiotics along with plant & milk-based protein for holistic growth.

Expressing her excitement about the collaboration, Kajal said “ I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”

Commenting on this new association, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day”.

Arijit Sengupta, Executive Creative Director - FCB Interface “Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein".

Mithun Mukherjee, Executive Creative Director - FCB Interface “ Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.


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