The Most Advanced Compact SUV: Kia introduces the new Sonet with ADAS

Business MInutes

Kia, India's leading premium carmaker, has introduced its most premium Compact SUV - the New Sonet, at a special introductory price starting from INR 7.99 Lakhs (Ex-showroom) nationwide. Unveiled in December 2023, this latest iteration of Kia's second best-selling innovation boasts 25 safety features, including an outstanding ADAS with 10 autonomous features and a robust 15 Hi-Safety features. 

The vehicle hosts over 70 Connected car features including ‘Find My Car with SVM’, which gives a surround view of car’s vicinity and Hinglish commands to make Sonet the most comfortable drive. The New Sonet offers a diverse range of driving experiences with its availability in 19 different variants, including the 5 Diesel Manual variants starting from INR 9.79 lakhs. Segment-best ADAS Level 1, featuring 10 autonomous functions, is accessible in the top-of-the-line variants for both diesel and petrol engines. The GT Line and X-Line variants in Petrol costs INR 14.50 and 14.69 Lakhs and the Diesel costs 15.50 and 15.69 Lakhs, respectively.

The new muscular and sportier Sonet retains its distinctive road presence with an upright body style. Packed with 10 autonomous features, like Front Collision-Avoidance Assist (FCA), Leading Vehicle Departure Alert (LVDA), and Lane Following Assist (LFA), among others, the latest iteration of the popular compact SUV deeply resonates with the personality of modern Indian customers. Enabling a safer driving experience, it also boasts Robust 15 Hi-Safety features standard across the variants, consisting of 6 Airbags, Electronic Stability Control (ESC), and Vehicle Stability Management (VSM), to name a few. With this introduction in Sonet, Kia has made 6 Airbags standard across its product portfolio.

Announcing the launch/price of the new Sonet, Mr. Myung-sik Sohn, Chief Sales and Business Strategy Officer, Kia India, said, "We are once again premiumizing the Compact SUV segment by introducing the new Sonet. The old Sonet disrupted the segment with its exceptional design and technological prowess, and with the new Sonet, we are taking that winning proposition much higher. We are adding a substantial value-for-money proposition at the back of low maintenance and a top-tier safety proposition with the most advanced ADAS technology. Additionally, it also proudly stands as the most connected car in its segment, featuring enjoyable Hinglish commands and futuristic features like the Surround View Monitor, all designed to provide the best Compact SUV driving experience for both shorter and longer commutes." 

He further added, "We have observed that the Sonet is often the first choice for many buyers, and therefore, we made a conscious decision to keep the price competitive to make the Sonet more accessible to them. With a compelling product proposition, we are confident in winning consumers over once again."


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